The Akshaya Patra Foundation

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Blogging: it's all about influencing the influencers Posted: 07 Nov 2011 09:27 PM PST Media:  The Hindu Description:  Bloggers use their networking to publicise the content on various social platforms. This phenomenon has been used by brands to engage with bloggers — to influence the influencers. Some of the brands that have been engaging with bloggers include Akshaya Patra, a non-governmental organisation that is into midday meal schemes for children; Hewlett-Packard's Imaging Printing group, Tata DOCOMO, Fiat, Cleartrip and a few more. These brands have realised that it's all about gaining mindshare with the influencers, and blogger communities are helping bridge the gap between the exclusive and often illusive set of bloggers and the brands. Media Site Link:  Blogging: it's all about influencing the influencers date:  Sun, 2011-11-06 Sun, 2011-11-06 Off Off

Blogging: it's all about influencing the influencers Posted: 07 Nov 2011 09:04 PM PST Back in 1999, when blogger.com started (Google acquired it in 2003), blogging was a small aspect of the online space in India. Little was foreseen about how it would become one of the biggest driving forces in customer engagement in the near future. Even now, compared to the overall size of the blogging community, the Indian base is small, but that doesn't mean they have any less influence on their readers. Off Off Tue, 2011-11-08 read more

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